Tesla CEO Elon Musk has once again caused a stir in the crypto market by changing his display name on X. On Tuesday, Musk altered his profile name to “Harry Bōlz,” triggering a 120% price surge in the illiquid meme token HARRYBOLZ against SOL.
The Solana-based token, which had minimal trading activity before the change, recorded a 24-hour trading volume exceeding $5.9 million, while its market capitalization jumped to $17.35 million, according to Coingecko’s terminal data. It had peaked at about $0.025 but has now fallen to $0.009839, still 19.4% up from its value 24 hours ago.
This is not the first time Musk’s social media antics have influenced crypto markets. More recently, he changed his name on X to “Kekius Maximus,” fueling a 500% rally for the KEKIUS meme coin.
HARRYBOLZ surges, leads to another memecoin creation
Blockchain tracking service Lookonchain reported that a well-known crypto wallet, nicknamed “LeBron,” made a million-dollar profit by investing early in the token. The investor, who also took advantage of the TRUMP and MELANIA profit-taking period during the Inauguration weekend, reportedly invested in HARRYBOLZ last Saturday.
“Wallet ‘LeBron,’ who made $8.9M on $MELANIA and $3.2M on $TRUMP, spent 25 $SOL ($4,807) to buy 128.8M $HARRYBOLZ four days ago. He then sold 109.8M $HARRYBOLZ for 3,649 $SOL ($737K), leaving 18.97M $HARRYBOLZ ($277K) with a total profit of ~$1M,” Lookonchain posted on X.
LIFE JUST GOT BETTER
— Drolby (@drolbygames) February 11, 2025
LIFE CHANGED
A random guy bought Harry Bolz for $650 two days ago!
Today, @elonmusk changed his name to "Harry Bōlz."
And this token, which had been dead for over a year, shot up to a $6M market cap in just one hour!
He sold all his tokens for a $64K… pic.twitter.com/E3Mimi9gJz
The billionaire later admitted it was a joke, stating, “Tbh, I’m just hoping a media org that takes itself way too seriously writes a story about Harry Bōlz …”
His latest return to the moniker appears to be in the same spirit, though the Tesla CEO hasn’t given a clear reason why. Musk has a long history of engaging with internet humor and trolling through cryptic posts and playful name changes, also doing so on December 31, when his profile name change adventures sparked another rally of about 500% in the name of Keikus Maximus.
A trader who invested $4,360 in the Solana-based meme token saw an astonishing 17,000% return, with holdings skyrocketing to $638,000.
Social media reacts to another Musk-driven rally
Musk’s unexpected name change quickly gained traction on social media, with users reacting to the sudden market movement. Many expressed disbelief at the speed at which traders were attempting to capitalize on the rally.
One user posted: “So I opened X this morning and saw another Musk imposter. Click on his profile, and Harry Bolz is actually Elon Musk. What a time to be alive!! You can not make this sh*t up! Happy Tuesday Everyone!“
Another memecoin dubbed HarryBōlz was launched on Pump.fun almost immediately after the billionaire changed his X profile name. Within two minutes of its launch, the token surged by 500%, but the momentum didn’t stop there.
It skyrocketed by over 17,000%, reaching a market capitalization of $3.68 million. However, the extreme volatility typical of meme coins soon followed. The price later plunged 91% from its peak, though it still held onto a 3,300% gain.
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