This April, something different happened on the South Lawn of the White House. Gala Games partnered with the White House to reimagine the storied Easter Egg Roll, a 145-year-old tradition with a Web3 twist. With this, Gala Games becomes the first web3 company to officially collaborate with the White House showing how blockchain can complement America’s most cherished traditions.
A fun take on the classic Easter egg hunt, the experience at easter.gala.games was designed with simplicity and fun in mind. Families attending the White House Easter Egg Roll could take part in a free, easy-to-play game where collecting virtual eggs could get them unique NFTs stored securely on GalaChain.
Inspired by the traditional egg hunt, the game introduced attendees to blockchain in a way that feels intuitive and welcoming. The digital collectibles represent true ownership, with a use-case potential across the broader Gala ecosystem, from music to film and beyond. No crypto background needed, it was about accessibility, inclusion, and community. By embedding a Web3 into that kind of setting, Gala isn’t trying to disrupt anything, they’re showing how tech can support and enhance shared moments.
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Behind the scenes, is GalaChain that made all of this possible. It’s a fast, low-cost, developer-friendly Layer 1 chain built for entertainment—from games to music to film. Built on Hyperledger Fabric and powered by a decentralized network of nodes, it’s engineered for speed, scalability, and accessibility.
Gala’s growing reach
Gala’s collaboration with the White House is the latest milestone in Gala’s broader push. Over the past few years, Gala has steadily built a network of strategic partnerships with leading names across the industry including DreamWorks Animation, AMC Networks, LG Global, and NBCUniversal expanding its footprint from gaming into music and film.
One of Gala’s most notable collaborations came in 2022, when Snoop Dogg released his album B.O.D.R. (Bacc on Death Row) as a limited-edition NFT drop on Gala Music. The release allowed fans to own digital tracks and access exclusive perks from merchandise to private concert experiences while empowering artists to maintain direct ownership of their work.
Gala Film leverages GalaChain to give creators more control and fans a sense of ownership through NFT-based content. It’s a practical, user-first approach to how Web3 can support and reward creativity.
A Defining Moment for Gala
Gala’s partnership with the White House is more than a milestone, it’s the platform’s steady rise as a leader in gaming, entertainment and more. Founded in 2019 by Zynga co-founder Eric Schiermeyer, Gala has grown into a global organization with over 350 team members and a community of 1.3 million monthly active users. Its ecosystem spanning Gala Games, Gala Music, and Gala Film is all built on GalaChain, the company’s purpose-built Layer 1 blockchain designed for scale, speed, and accessibility.
What This Means for the Future
By introducing a fun digital egg hunt to the White House Easter Egg Roll, Gala has taken a meaningful step. The game at easter.gala.games was designed to be simple, free, and accessible offering families a glimpse into the potential of blockchain through a joyful, hands-on experience.
