Bitget kicks off second year supporting UNICEF’s Game Changers Coalition, backing expansion into financial literacy and AI

Bitget has announced the start of its second-year partnership with the UNICEF Game Changers Coalition (GCC), targeting the GCC’s 640K+ users. The support builds on UNICEF GCC’s reach of young people, parents, and teachers across eight emerging economies.

The coalition is entering a new phase of growth — introducing financial literacy and AI modules into its curriculum, with blockchain content planned for 2026. GCC is a global initiative led by UNICEF’s Office of Innovation that brings together public and private sector partners to expand access to technology education for young people in emerging economies.

UNICEF’s Office of Innovation has a particular focus on girls, who make up 52% of participants to date. The coalition operates across Armenia, Brazil, Cambodia, India, Kazakhstan, Malaysia, Morocco, and South Africa. It supports young people in building practical digital skills through an innovative curriculum, community-based learning programs, and in-person and online game hackathons.

Bitget CEO claims technology is outrunning education systems

Gracy Chen, the CEO of Bitget, is concerned that technology is becoming part of everyday life faster than education systems can adapt. She notes that what stood out during Bitget’s work with UNICEF this year was how quickly young people engage once they are given access and opportunity. Chen emphasizes that her company’s eventual goal is to introduce blockchain or digital tools to help build confidence and long-term digital and financial literacy that can create opportunities far beyond crypto.

Bitget joined the coalition in June 2025 through its partnership with UNICEF Luxembourg, contributing to the coalition’s broader mission of improving digital literacy and technology access for underserved communities. In its second year, Bitget will contribute to GCC’s curriculum growth and geographic expansion.

In the first year of the partnership, Bitget supported UNICEF through several activations to expand awareness and participation in technology education. One of the key milestones was a visit to Cambodia, during which Bitget CMO Ignacio Aguirre met students, educators, and local partners involved in digital skills training programs. The visit highlighted how access to foundational digital education can create new pathways for employment, entrepreneurship, and participation in the digital economy, particularly for young women and students in underserved regions.

Update comes as demand for digital skills continues to rise globally

Thomas Davin, the Global Director at UNICEF Office of Innovation, has noted that too many young people are still locked out of the skills driving today’s digital transformation that is shaping the economy. The update comes as demand for digital skills continues to rise globally, particularly in markets where younger populations are increasingly mobile-first. However, the demand remains underserved by traditional technology education pathways.

The partnership also supported broader youth engagement initiatives through events and interactive learning experiences. In late 2025, Bitget CEO Gracy Chen supported GCC’s inaugural global UNICEF Game Jam. The 40-day initiative brought together young creators from emerging economies to build original video games with mentorship sessions and a self-paced online course.

Bitget has continued to expand its education-focused initiatives alongside institutional and ecosystem growth. It is positioning digital literacy as a key pillar of long-term industry development, and the GCC is a clear response to this need. The initiative brings industry, governments, and communities together so the next generation has the skills, confidence, and opportunity to lead in a technology-driven economy.

In its second year, the partnership will support GCC’s expansion into three additional countries and the rollout of new financial literacy and AI modules within the coalition’s curriculum. Bitget will continue to engage through field visits, executive participation, and support for coalition-led learning experiences.