Burger King partners with Robinhood to serve up millions in crypto prizes

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TL; DR Breakdown

  • Burger King gives its US loyalty club members a chance to win either Bitcoin, Ether, or Dogecoin.
  • There is about $2.6 million in play with 20 Bitcoin, 200 Ether, and 2 million Dogecoin available to the participants.

Burger King has gone into partnership with trading platform Robinhood. The union is about feeding people delicious burgers and rewarding its loyal clients with an unlikely gift- cryptocurrency.

The Royal Perks loyalty members will have a chance to win a “side of crypto,” including Dogecoin, Ethereum, or Bitcoin, from today, November 1. This offer is gaining popularity since cryptocurrency is currently a dominating topic.

Crypto as a strategy for more clients

Burger giants are always looking to expand their customer base. They know that if they crack the code on loyalty programs, more people will lean towards digital ordering. Also, less likely to go elsewhere for food or drinks.

With just ten crowns, you can get free food and drinks with BK Royal Perks. Members also receive exclusive limited-time-only products that aren’t available anywhere else.

To reward clients with enough crypto conversion, Burger King is teaming up with crypto exchange Robinhood. Maria Posada from the North American branch told USA TODAY that the union was a “natural fit.” There are current talks around crypto in America, and more people are becoming interested daily.

The fast-food chain is making crypto accessible and digestible with a new “offensive strategy” – through their food. According to Maria Posada Burger King is offering Dogecoin as an alternative to cash or credit card. They target clients who want something they can’t easily convert into fiat currency. Other prizes include the full Ethereum and Bitcoin.

The perk to benefit only Royalty subscribers

Royal Perks members will receive a crypto coin when making the qualifying sale of one prize code per day. As of Monday, 20 Bitcoin and 200 Ethereum/Ethers were available for Royalty subscribers.

Burger King is not just a place to eat when you’re hungry. It’s also where Americans go for their weekly fix of nostalgia. The fast-food chain shared a promotional series on YouTube, “How To Crypto With Burger King.” The series shows how cryptos work.

Clients should first download Burger King’s mobile Apps or visit BK.com and register to become a Royal Perks Member to claim a coin.

Robinhood is allowing Burger King clients to invest in crypto without the hassle. It’s easy! Make your $5 pre-tax purchase using “My Code” inside of any Robinhood app or website. Then wait for an email with instructions on how you can claim the crypto.

But, Robinhood users doesnt need to create a new account. They can capitalize on their existing ones.

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Ryan Salame
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