Crypto founders often face suspicion. Even strong projects with skilled teams can be overlooked because of the damage caused by scams, which accounted for nearly $10 billion in losses in 2024. Baden Bower, a crypto PR agency offering guaranteed media placements, gives legitimate teams a way to be seen and heard.
Trust Remains Hard to Earn in Crypto
This field draws both skilled builders and dishonest actors. Even projects with working products struggle to earn trust. Nearly $10 billion lost to scams last year has only made investors more cautious. Many now question everything.
Standard marketing doesn’t fix that. Ads and social media posts can create buzz but rarely change perception. People want to see projects in places they already trust.
Baden Bower addresses this directly. It gives clients a clear path to real coverage and backs its work with a refund promise. That separates it from PR firms that rely on hopeful pitches and vague goals.
Real Coverage That Helps Teams Move Forward
Baden Bower has worked with more than 1,800 clients and secured over 5,000 pieces of media coverage. Those numbers reflect a steady need among crypto teams for honest visibility.
Founders say this coverage helps in real conversations, especially during funding rounds or partnership talks. Being featured in respected media often makes the difference between interest and silence. A well-placed article can open doors that would otherwise stay shut.
Mainstream Media Still Carries Weight
Coverage from crypto sites like Decrypt and CoinDesk can help with reach. But appearing in business publications like Forbes signals something different. These outlets have editorial standards that give readers more confidence. The audience is also broader, often including investors and executives who don’t usually follow blockchain news.
Baden Bower works with editors and journalists at these larger outlets. Its writing team understands blockchain topics and knows how to explain them clearly without losing accuracy. That mix helps connect technical projects with general readers.
This kind of media presence is a core component of effective crypto marketing strategies. When institutions or regulators see something featured in a major outlet, they’re more likely to take it seriously.
Clear Writing That Builds Confidence
Many crypto teams struggle to explain what they do in a way that feels grounded. The technology may be solid, but if the message is unclear, trust breaks down. Baden Bower treats public communication as a mix of writing and strategy.
Each campaign starts with research. The team looks at the project’s strong points, weak spots, and likely objections. From there, it builds messages that speak to those concerns directly. The editorial staff includes experienced writers and former journalists who shape content that is both informed and accessible.
“We write what people need to read to feel confident,” Baden Bower’s CEO, AJ Ignacio, says. “We look at the rules, the timing, and who’s paying attention.”
This attention to detail lets Baden Bower keep its promise to deliver actual results, even in an industry that moves quickly.
Consistency Builds Long-Term Trust
This sector has seen high peaks and steep drops. One article isn’t enough. Projects need steady, reliable communication. Baden Bower works with clients to stay visible over time.
It helps teams stay ready for major announcements, legal changes, or market dips. Clear messaging during hard moments often matters more than any launch. Clients say that having guaranteed coverage brings a level of stability when dealing with serious investors.
Crypto PR Has New Standards
Teams now expect more than vague exposure. They want public communication that helps move their business forward. Baden Bower reflects that change. It focuses on delivering clear results.
Its model fits companies that treat public image with the same discipline as product development or fundraising. Each piece of coverage must serve a purpose.
The firm is also testing ways to use artificial intelligence (AI) and analytics to make writing and planning sharper. But its focus stays grounded. Clear writing, reliable placements, and smart timing remain at the center of its work.
Trust is no longer a side issue for crypto projects. Without it, progress stalls. Media coverage now shapes how investors and partners respond. Baden Bower helps teams earn the right kind of attention. That attention leads to action, and action keeps projects moving.
