ريديت توقف برنامج نقاط المجتمع القائم على البلوك تشين وسط تحديات تنظيمية

أوقفت ريديت برنامج نقاط المجتمع، وهو نظام مكافآت قائم على البلوك تشين. يأتي هذا التحول مع تحول المنصة لتركيزها نحو حوافز أكثر قابلية للتوسع لمستخدميها. أكد تيم راتشسميدت، مدير الاتصالات الخاصة بالمستهلكين والمنتجات في ريديت، أن متطلبات التوسع والبيئة التنظيمية جعلت من الصعب بشكل متزايد الاستمرار في البرنامج. أُطلق برنامج نقاط المجتمع في عام 2020، ورُئي في البداية كطريقة ثورية لكسب المستفيدين من ريديت قيمة للمشاركة الإيجابية في مجتمعات مختارة.

التحول إلى أنظمة أكثر قابلية للتوسع

بالإضافة إلى ذلك، تهدف المنصة إلى إعطاء الأولوية لمبادرات أخرى تقدم خيارات توسع أسهل. أوضح راتشسميدت أن القرار لم يُتخذ لتوفير مساحة لبرنامج المساهم الجديد الذي تم تقديمه، بل للتركيز على البرامج القابلة للتوسع التي تفيد قاعدة مستخدمين أوسع. علاوة على ذلك، أطلقت ريديت بالفعل عدة حوافز مثل مكافآت المشرفين وبرنامج المساهم، وهي أبسط للمستخدمين لفهمها واعتمادها.

كان برنامج نقاط المجتمع، الذي كان يُحتفى به كمشروع مبتكر، يكافئ المستخدمين بعملة الإيثريوم مقابل المساهمات الإيجابية داخل سب رديتس محددة. كانت هذه الرموز مخزنة في " ,"Vault" :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," ," :" ," ," 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لعب نظام النقاط أيضًا دورًا كمؤشر للسمعة، حيث كان يظهر بجانب أسماء المستخدمين لتحديد المساهمين الرئيسيين داخل المجتمع. ومع ذلك، جاءت هذه المزايا مع تحديات تتعلق بالتوسع. فقد استخدمت المنصة في البداية شبكة إيثيريوم للمعاملات، لكنها سرعان ما أدركت أن رسومها المرتفعة وعرض النطاق الترددي المحدود لا يمكنهما تلبية احتياجات قاعدة مستخدمي رديت الضخمة. ونتيجة لذلك، انتقلت رديت إلى شبكة أربيترم نوا (Arbitrum Nova) في عام 2022، والتي وعدت بمعاملات أقل تكلفة مع الحفاظ على ميزات أمان قوية.

وعلى الرغم من هذا التحول، ظل المشروع صعب الصيانة على نطاق واسع. ولذلك، تتخلى رديت عن برنامج نقاط المجتمع (Community Points)، وتحوّل انتباهها إلى برامج مكافآت أخرى، مثل برنامج المساهمين (Contributor Program). سمح هذا البرنامج للمستخدمين بتحويل ذهب رديت ونقاط الكارما إلى أموال حقيقية. وتحديداً، يمكن للمستخدمين الذين يجمعون ما لا يقل عن 10 ذهب في الشهر إجراء سحب شهري، بينما يمكن لأولئك الذين يجمعون أكثر من 5000 نقطة كارما كسب دولار واحد عن كل ذهب.

يُعد قرار رديت بالتخلص التدريجي من نقاط المجتمع جزءًا من إعادة تقييم أوسع لبرامج المكافآت الخاصة بها. في وقت سابق من هذا العام، أنهت رديت أيضًا نظام عملاتها المعدنية بعد احتجاجات واسعة من المستخدمين ضد التغييرات التي طرأت على واجهة برمجة التطبيقات (API) للمنصة. كان هذا البرنامج يسمح للمستخدمين بشراء ومنح الذهب والعملات الأخرى، وتم إنهائه بعد إضراب شامل عن الموقع شارك فيه أكثر من 8000 مجتمع فرعي (subreddit).

في الأيام القادمة، سيجد المشاركون في النسخة التجريبية لبرنامج نقاط المجتمع أن خزائنهم قد أُفرغت وستتوقف عن كسب نقاط جديدة في مجتمعاتهم المعنية. وأعرب تيم راتشسميدت عن التزامه بالاستمرار في العمل على طرق لتحسين حوكمة المجتمع وتمكين المساهمات.

في غضون ذلك، انخفضت رموز المجتمعات الفرعية $MOOON و$BRICK بشكل كبير بعد الإعلان. وفي وقت إعداد هذا التقرير، انخفضت قيمة رموز $MOON بنسبة 87.2%، وتداولت عند 0.030 دولار، بينما انخفضت قيمة رموز $BRICK بنسبة 45.88% وتداولت عند 0.055 دولار، وفقًا لموقع Coinmarketcap.