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Apple launches its own AI “Apple Intelligence” in latest software updates

In this post:

  • Apple confirmed the release of iOS 18.1 updates with Artificial Intelligence features for those with an iPhone 15 Pro or later models. 
  • Apple reportedly relies on the new AI feature as a marketing tool in its recently released iPhone 16 lineup. 
  • According to the company, ChatGPT integration and image generation abilities are scheduled as part of iOS 18.2. 

Apple released iOS 18.1 on Monday, months after the company announced an AI feature for its devices at the Worldwide Developers Conference. The latest software update includes artificial intelligence, called “Apple Intelligence.” 

Apple announced on Monday those with later versions of iPhone 15 Pro and iPhone 16 can access its newest software update, iOS 18.1. According to the company, the AI  features include new developments in Siri and the photo app. 

Apple rolls out AI features in latest software update, iOS 18.1 

Apple announced its latest AI features would be available on macOS Sequoia 15.1,iPad 10.1, and iOS 18.1. The update follows Tim Cook’s announcement in June revealing Apple devices’ artificial intelligence features makeover. 

The company notably seeks to improve user interactions with Apple’s devices, especially with the iPhone 15 and later models. 

Apple is reportedly shifting towards a device-centered approach, unlike other tech giants focusing on cloud-based AI. According to the company,  Apple’s intelligence initial features include a revamped Siri, improved photo management, and writing assistance tools. 

The company highlighted some of the enhancements to its digital assistant, Siri, which include a glowing screen edge when activated and answering more questions about Apple’s products. 

Apple also noted that some writing tools in the new features are integrated with the Operating System, allowing users to refine their messages. Users can now choose in-app writing styles such as “concise” or “professional.” 

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Apple reveals new IMac with M4 supercharged by AI feature

The tech giant highlighted some improved photo management features, including a clean-up tool to remove unwanted elements from pictures. The Photo app in the latest software also includes smarter search capabilities. 

Users also noted the new feature, which will enable them to catch up on notifications through condensed summaries, enhancing their experience. 

In a press release, the company also announced the launch of its new iMac, which features Apple Intelligence and an M4 chip. 

According to the company, the M4 would increase the device’s speed by 1.7x for daily activities and 2.1x for more complex activities compared to iMac with an M1 chip. 

Apple added that the M4’s neutral engine enables the Apple Intelligence features that would transform the device’s usability while protecting privacy. 

The company also highlighted that the device was available in different colors and had a 24-inch and 4.5k Retina display. It further praised the M4 chip, adding that it boosts the device’s performance by increasing the CPU’s speed. 

Apple also specified that ChatGPT would be integrated into Siri in December, allowing users to access the generative AI without having to shift to their browser. 

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