Supermarkets in Europe are Using AI to Tell if Fruits are Ripe


  • European grocery stores are beginning to pilot AI scanners to assess the ripeness of fruits without them.
  • Trials with avocados have shown increased sales and reduced waste across two stores.
  • Currently limited to avocados, the technology is expected to expand to other fruits like mangoes, melons, and kiwifruit.

European grocery stores are piloting AI-powered scanners that assess fruit ripeness. 

The scanners, currently deployed in select Jumbo stores (Netherlands) and Migros stores (Switzerland), have garnered positive feedback from both retailers and shoppers. These stores report increased avocado sales and a decrease in damaged fruit due to shoppers squeezing for ripeness testing.

Europe Trials AI-Powered Fruit Scanners

The early success piqued the interest of major German retailers who are expected to embark on a trial program soon. As per the report, discussions are also underway to bring the technology to the UK stores.

“It’s real, it’s happening,” says Marco Snikkers of OneThird, the company behind the tech. “To be honest, we’re totally overwhelmed and surprised by the positive feedback we have got.”

One of the driving forces behind the development of these in-store scanners was the concern over shoppers damaging avocados by squeezing them to assess ripeness. This traditional method can compromise the fruit’s integrity, rendering it unsellable. 

However, AI-powered scanners offer a non-invasive way to accurately assess the ripeness of the fruits without harming the produce, per the report. 

While currently limited to avocados, the scanners hold promise for a wider range of produce. OneThird plans to expand the tech to assess other fruits, including mangoes, melons, and kiwifruit, with mangoes likely to be the next addition due to existing data availability.

AI Scanners Save Fruit, Boost Sales

The key to expanding the scanner’s capabilities lies in data collection. OneThird emphasizes that training the AI for new fruits requires additional data, leading to a phased rollout for different produce items.

The potential benefits of AI-powered freshness scanners are twofold.  For retailers, the technology can reduce waste and potentially increase sales of other complementary products. For consumers, the scanners offer a convenient and objective way to select perfectly ripe avocados, leading to a more enjoyable eating experience.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

Share link:

Ibiam Wayas

Ibiam is an optimistic crypto journalist. Five years from now, he sees himself establishing a unique crypto media outlet that will breach the gap between the crypto world and the general public. He loves to associate with like-minded individuals and collaborate with them on similar projects. He spends much of his time honing his writing and critical thinking skills.

Most read

Loading Most Read articles...

Stay on top of crypto news, get daily updates in your inbox

Related News

Subscribe to CryptoPolitan