Serena Williams Coinbase investment brings crypto to mainstream

Serena williams investment

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Serena Williams, the tennis legend, has recently released details regarding her investment firm by the name ‘Serena Ventures’.

In her recent post on Instagram, Serena revealed to her approximately eleven million fans, that she has been busy developing a portfolio by making investments in various business ventures over the last 5 years.

She admitted to her fans in this post that she has known how to keep a secret and that she launched the venture in 2014, aiming to produce opportunities for founders of a variety of industries. Serena also admitted that she is more inclined to invest in companies that promote and encourage empowering individuals, equal opportunity, creativity, and diverse leadership.


Coinbase is a digital currency exchange that Serena has invested in, among the other 30+ companies on the portfolio. This California based startup is amongst the greatest names in the crypto space and is currently undergoing its universal growth phase.

The primary objective of Serena Ventures is to uplift women by providing them entrepreneurial opportunities. This firm will train new founder as well as provide funding to young startups.

Coinbase has recently joined hands with ‘Little Spoon’, the baby food supply company, razor brand known as ‘Billie’ and Wing, which is a co-working space for women all over the world.

In another recent post by the star sportswoman, she urged women all over the world to vow to support and uplift each other, stating that that eighty-four percent (84%) of the women believe it is crucial to have support from other women in order to progress in their career.

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Aroosa Nadeem

A media graduate and passionate media person Aroosa has a knack for digital media journalism and outreach. She has contributed content to different digital media publishers in a variety of areas including technology, health and finance.

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