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Salesforce presents blockchain platform for CRM

Salesforce Featured 30May

On 30 May, Salesforce, a customer relationship management (CRM) company, announced the launch of a blockchain-based platform which will facilitate the developments of applications for sharing and data.

 

The Salesforce Blockchain will allow developers and blockchain engineers to share and distribute information through a low-code platform so that they can create apps faster and easier. The launch of the platform was announced at the annual Salesforce developer conference, which is being held for the fourth time this year.

The main features of the platform include:

  • Easy developer environment, which facilitates the creation of custom applications, networks and smart contracts for different purposes.
  • Improvement of data gathering and analytics through layering existing statistics and incoming data on the blockchain.
  • Integration of already developed apps and the inclusion of third-party developers through a fast and reliable authentication system.

Many institutions and companies are already showing interest in the platform. Arizona State University is among the first to recognize the benefits of Salesforce Blockchain. According to the Vice President of Enrollment Services at the university, Kent Hopkins, this platform will improve learning processes and increase the visibility of students’ achievements.

Another big figure in the financial world, S&P Global Ratings, is also utilizing the capabilities of the platform. The main advantage the rating agency is getting from the platform is faster processing times of reviews and approvals of bank statements.

For the time being, the Salesforce Blockchain is only available to a number of pre-selected partners, so that any possible glitches can be eliminated. The global launch of the platform for all interested partners is expected in 2020.

Tina Yordanova

Tina Yordanova

Back from her stint with European Central Bank, Morgan Stanley, Barclays, Societe Generale, Hilton Hotels, and Aviva International, Tina rejoins Cryptopolitan with a deeper insight regarding the financial world, blockchain enterprises and institutions and practices involved in it. She is eager to share her rounded perspective honed from the biggest media analysis companies on the Balkans.

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