The NBA Sacramento Kings become the first-ever American sports team to reward fans with crypto collectibles following their partnership with CryptoKaiju, collectible toys platform based on Ethereum blockchain.
Cryptocurrencies and blockchain have become powerful tools for a variety of industry, and sports is no exception. From memorabilia, content to collectibles, sports enthusiasts are intensely passionate about the teams they support, and thus cryptocurrencies find a massive scope in tokenizing sports.
It began as early as 2014, when the NBA champion American basketball team based out of Sacramento, California, accepted Bitcoin as a payment method for tickets and merchandise, paving the way for other sports teams to embrace cryptocurrencies the same way. Today, as the world becomes digital, cryptocurrencies and tokens are finding more purpose.
Sacramento Kings reward fans with crypto collectibles
Once again, Sacramento Kings have successfully adopted cryptocurrencies. In an official press release on Oct 16, the sports team announced its partnership with CryptoKaiju to launch crypto collectibles. With this launch, the fans are eligible to receive a hundred limited-edition Kaiju collectible toys throughout the 2019–2020 basketball season.
Each collectible soft toy, backed by a non-fungible token, is unique. Out of one hundred, fifteen crypto collectibles will possess value-added services like team merchandise, VIP tours, exclusive seats, and autographed items.
Ryan Montoya, CTO of Sacramento Kings, comments on the exclusivity of the partnership. He states that the team is excited to introduce these limited-edition crypto collectibles as hopes to garner immense support and appreciation from its fans. The association with CryptoKaiju is a testament to the team’s commitment to its supporters, and that it will continually look for ways to enhance fan interaction through next-generation products and content, Montoya added with enthusiasm.