Nexo Private client base doubles as wealthy investors expand beyond passive crypto exposure

• Nexo Private clients have increased 136% since 2025 as wealthy investors move toward structured, relationship-driven crypto strategies. 
• Goldman Sachs reports that 33% of family offices are now invested in cryptocurrency, up from 26% in 2023. 
• Nexo is racing to capture the 89% of family offices that still hold zero crypto exposure according to JP Morgan.

Nexo, a digital asset wealth platform managing over $8 billion in assets just announced today that its Nexo Private solution has grown past double of its client base since January. 

This is a 136% increase driven by demand for premium digital asset management for high-net-worth individuals and offices.

This growth also led to a rapid expansion of the service itself. Nexo Private was created to handle portfolios of $100,000 or more, and now, combines relationship management, personalized onboarding, 24/7 priority assistance, and a credit suite that provides a lot more than what most traditional private banks offer their wealthiest clients.

What does Nexo Private offer its customers?

The main aspect of Nexo’s expanded service suite is its zero-interest credit strategy, which provides credit facilities worth up to $100 million secured by Bitcoin or Ethereum. The strategy became a smash hit, and was recognized as the Consumer Lending Product of the Year at the 2026 FinTech Breakthrough Awards. 

Nexo also provides custom crypto credit lines for clients who want broader collateral flexibility, offering up to 65% loan-to-value across a diversified base of 40+ assets. This structure unlocks more liquidity than what traditional single-asset borrowing currently allows. There’s also advanced OTC trading with deep liquidity and minimal slippage.

Additionally, the language support has grown from covering 9 languages to 17, reflecting the diversity of its client base. 

Nexo also added in a new in-app private chat feature to give eligible clients (Nexo serves portfolios of $100,000 or more) a secure, direct line to their Relationship Manager without needing to leave the platform, which supports Nexo’s existing Anti-Scam Engine framework and other security controls.

The reasoning behind these products was also quite straightforward for investors sitting on a lot of digital assets in a period of increased borrowing costs (traditionally), making it even harder to finance major milestones like buying homes. 

Selling appreciating assets to get cash is possible, but they would have to pay taxes on the profit, and possibly lose out if the price goes even higher later. However, borrowing against those assets at zero interest insures them from these issues.

“They want a more dynamic asset class, yet one that doesn’t compromise on liquidity access — and that is precisely where Nexo comes in,” said Octavian Dinca, Nexo’s Head of Private Client Services.

This strategy is rapidly becoming popular across various sectors, from decentralized finance platforms to even the mainstream housing market. Mortgage giant, Fannie Mae announced that it would begin accepting mortgages backed by crypto assets for down payments.

Digital asset popularity enters new level 

The demand behind Nexo Private’s growth can be directly attributed to how high-net-worth investors are now thinking about digital assets. A BNY Wealth survey recently found out that 74% of ultra-high-net-worth family offices are either investing in or actively exploring cryptocurrencies, up 21% from 2024.

Muhammed Yesilhark, chief investment officer at NOIA Capital, described the evolution succinctly: “Family offices moved from ‘crypto experimenters’ to structured allocators, allocating modest but growing percentages of wealth to digital assets.”

This transition from experimentation to structured allocation is exactly the type of client profile that Nexo Private is built for. Accessing crypto from an ETF is a great starting point, but it may not be a good strategy for someone managing $10-100 million and needs credit, yield optimization and liquidity management running concurrently.

However, much of the global market remains untapped. 

Despite Nexo’s 136% client growth, JP Morgan’s 2026 Global Family Office reports that about 89% of around 333 family offices across 30 countries with an average net worth of $1.6 billion have no exposure to cryptocurrency whatsoever. 

For Nexo Private, those stats present future growth opportunities to convert cautious investors into clients.