Best crypto insights delivered straight to your inbox.
Nasdaq-listed MicroStrategy has rebranded to Strategy, ahead of its earnings announcement. Through this move, the leading Bitcoin Treasury Company aims to reflect its focus on Bitcoin and have a broader appeal.
The rebrand comes as the company is innovating the “two most transformative technologies of the twenty-first century,” that is Bitcoin and AI, according to President and CEO Phong Le.
MicroStrategy is now Strategy. https://t.co/p6UvQgOvnz
— Michael Saylor (@saylor) February 5, 2025
“Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees,” said Le.
According to the company, the new logo now includes a stylized “B,” which signifies its Bitcoin strategy and position as a Bitcoin Treasury Company.
Read the full story.
The smartest crypto minds already read our newsletter. Want in? Join them.
Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.
Enacy Mapakame
Enacy Mapakame is a journalist with over 10 years of experience in business and financial news. She covers capital markets and emerging technologies – the metaverse, AI, and cryptocurrency. Enacy holds a BSc Media and Society Studies Honours Degree.
CRASH COURSE
- Which cryptocurrencies can make you money
- How to boost your security with a wallet (and which ones are actually worth using)
- Little-known investment strategies that the pros use
- How to get started investing in crypto (which exchanges to use, the best crypto to buy etc)