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Lacoste embraces the future with Ethereum NFT-exclusive virtual store

TL;DR

  • Lacoste has launched a new virtual store, offering an immersive shopping experience that includes an exclusive underwater VIP space for holders of Lacoste’s UNDW3 tokens on the Ethereum blockchain.
  • The VIP area showcases an exclusive UNDW3 apparel collection and hosts an exclusive level of a scavenger hunt game, offering weekly prizes throughout the summer.
  • This initiative marks a significant milestone in the integration of blockchain technology and NFTs into traditional retail, potentially influencing the broader retail landscape and prompting other brands to consider similar strategies.

Lacoste, the globally recognized fashion brand, has taken a significant step forward with the launch of a new virtual store for its summer collection. This innovative digital platform, developed in collaboration with retail technology developer Emperia, offers an immersive shopping experience that transcends the traditional retail model. The virtual store, accessible via Lacoste’s e-commerce platform, welcomes shoppers with an entrance shaped like the brand’s iconic crocodile. Inside, customers can explore a boutique filled with Lacoste’s summer collection and then ascend to an outdoor pool area with a beach view.

Ethereum NFT holders: A VIP experience

Lacoste’s virtual store offers an underwater VIP space, accessible exclusively to holders of Lacoste’s UNDW3 tokens on the Ethereum blockchain. This exclusive area showcases the UNDW3 apparel collection, a unique line co-created with Lacoste’s UNDW3 community members. Each item in this collection comes with a digital twin in the form of an NFT and an augmented reality feature. The VIP area also hosts an exclusive level of a scavenger hunt game, offering weekly prizes throughout the summer.

Furthermore, Lacoste’s virtual store represents the brand’s progressive approach to e-commerce and customer engagement. By offering a unique retail experience that extends beyond its physical stores, Lacoste aims to foster a strong sense of community and enhance customer loyalty. The success of this initiative, which follows the brand’s award-winning holiday virtual experience in 2022, could inspire other brands to explore similar strategies, potentially leading to wider adoption of blockchain technology and NFTs in the retail sector.

“Our ongoing work with Lacoste and its advanced view of e-commerce and customer loyalty has given birth to new technologies that yield an improved user journey which connects the dots between virtual and physical retail,”

Emperia co-founder and CEO Olga Dogadkina

The launch of Lacoste’s virtual store marks a significant milestone in the integration of blockchain technology and NFTs into traditional retail. By offering unique benefits to Ethereum NFT holders, Lacoste is not only enriching its customer experience but also setting a precedent for the use of NFTs in the fashion industry. This initiative could potentially influence the broader retail landscape, prompting other brands to consider similar strategies. With this move, Lacoste is positioning itself at the forefront of this transformation, demonstrating a commitment to innovation and customer engagement.

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Damilola Lawrence

Damilola is a crypto enthusiast, content writer, and journalist. When he is not writing, he spends most of his time reading and keeping tabs on exciting projects in the blockchain space. He also studies the ramifications of Web3 and blockchain development to have a stake in the future economy.

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