Guild Esports PLC (LSE:GILD, OTCQB:GULDF), a prominent global gaming-focused media business, has marked a significant achievement by generating over $1.1 million (£880,000) in revenue through its Guild Studios production and creative division, which was launched in the first quarter of 2023.
Success through high-profile partnerships
Since its inception, Guild Studios has forged partnerships with several high-profile brands, including Samsung UK, Coca-Cola, Sky Broadband, Subway, and the blood cancer charity Anthony Nolan. The division has organized various campaigns and activations, contributing to its remarkable revenue milestone.
Some noteworthy initiatives by Guild Studios include assisting in the launch of the new Samsung Galaxy S23, pioneering the first-ever mixed-gender VALORANT tournament, and launching an all-female Rocket League tournament. These endeavors have not only showcased Guild Studios’ creativity but also contributed to the growth of the esports and gaming community.
Guild Studios’ latest achievement came as it was named the Official Activation Partner of Sky Broadband for its 2024 Gaming Plan. Under this exclusive mandate, Guild Studios will provide a range of activation services to Sky Broadband in the first half of 2024. These services encompass production and design work, creative services, and project management.
The collaboration with Sky Broadband aims to bolster and expand Sky’s role as the official premier partner of Guild Esports, which includes organizing and presenting top-tier esports and gaming tournaments. A pivotal aspect of this collaboration is the emphasis on increasing the visibility and recognition of female gamers, a demographic historically underrepresented in the professional gaming sphere.
As Guild Studios continues to make strides, Guild Esports has witnessed substantial growth in its social media engagement. The number of followers across Guild’s owned and operated channels has surged by an impressive 1.7 million during the second half of 2023, and this upward trajectory shows no signs of slowing down as the year draws to a close.
Jasmine Skee, Chief Executive Officer of Guild Esports, expressed her enthusiasm regarding Guild Studios’ accomplishments, stating that Guild Studios is a success story for Guild Esports. Since its inception this year, it has already generated close to a million pounds in revenue and provides us with an opportunity to drive revenue alongside sponsorship.
Skee added that Guild Studios is hugely exciting as a brand as they partner with companies on targeted campaigns that clearly demonstrate Guild’s ability to connect and understand the notoriously hard-to-reach Gen Z and Gen Alpha demographics. Guild Studios has produced some incredible work so far, and this is a promising growth area.
Reflecting on the ongoing partnership with Sky Broadband, Skee added,
“Since first signing Sky as our Official Premier Partner in September 2022, our relationship has continued to flourish. Brought together by our shared commitment to women in gaming and esports excellence, we’re delighted to be working more closely with Sky in 2024 and beyond.”
Guild Esports’ Guild Studios has firmly established itself as a key player in the gaming and esports industry, not only through its impressive revenue generation but also by promoting diversity and inclusivity in gaming. With the continued support of high-profile partners like Sky Broadband, the division is poised for further growth and innovation in the years to come.
In conclusion, Guild Studios’ success story serves as a testament to the ever-expanding influence and potential of the gaming and esports sector in the global media landscape. As the industry continues to evolve, Guild Esports remains at the forefront, showcasing its commitment to excellence, creativity, and inclusivity.
About Guild Esports PLC
Guild Esports PLC is a global gaming-focused media business that operates in the fast-growing esports market. The company was founded by David Beckham and is listed on the London Stock Exchange (LSE: GILD) and the OTCQB (OTCQB: GULDF).
Guild Esports is dedicated to nurturing and inspiring the next generation of esports professionals and players through its world-class academy. The organization also competes in various esports disciplines, including Rocket League, FIFA, and Valorant.
