Google Cloud’s Growth Slows as Microsoft’s Soars, With Focus on AI in 2024


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  • Google Cloud’s growth slows while Microsoft’s Intelligent Cloud business thrives in Q3.
  • Both tech giants prioritize AI innovations as they look ahead to 2024.
  • Microsoft’s expanded alliance with Oracle drives cloud migration, contributing to its cloud success.

In the ever-expanding realm of cloud services, two major players, Google and Microsoft, have showcased contrasting performances in their latest financial reports. While Alphabet, Google’s parent company, fell short of cloud revenue expectations, Microsoft’s cloud arm exceeded forecasts. Beyond these figures, both tech giants are eyeing a future dominated by artificial intelligence (AI).

Google Cloud’s decelerating growth

Alphabet reported total quarterly revenues of $76.69 billion, marking an 11% year-on-year increase, with profits reaching $19.9 billion. Within these impressive numbers, Google’s cloud business notably achieved its third consecutive operating profit, amounting to $266 million, along with revenue of $8.41 billion. However, the cloud’s growth rate decelerated to 22%, representing the lowest figure in the past 11 quarters and a decline from the previous quarter’s 28%.

CFO Ruth Porat attributed this slowdown to the “impact of customer optimization efforts,” indicating that clients were increasingly seeking ways to optimize their spending on cloud services. Despite this dip, Porat emphasized that Google Cloud Platform (GCP) continued to see growth rates above the cloud industry average, with strong customer adoption across various services, including infrastructure, data analytics, and security.

Alphabet CEO Sundar Pichai echoed this sentiment, highlighting that more than 60% of the world’s 1,000 largest companies are Google Cloud customers. Pichai underscored Google Cloud’s appeal, particularly in providing a unified platform for analyzing both structured and unstructured data.

Microsoft’s Cloud Triumph

In contrast to Google, Microsoft’s cloud division reported remarkable results. Microsoft posted total revenues of $56.5 billion, representing a robust 13% year-on-year increase, with profits soaring to $22.3 billion, up 27%. The Intelligent Cloud business segment, which includes Azure, was a standout performer, generating $24.3 billion in revenue, a 19% increase from the previous year.

CEO Satya Nadella attributed some of this success to Microsoft’s expanded alliance with Oracle, which allowed Oracle’s database services to run in Microsoft’s Azure data centers. This strategic move prompted many customers with significant Oracle estates to transition to the cloud, driving growth.

Nadella also emphasized Microsoft’s commitment to helping customers across various environments, including on-premises, edge, and multi-cloud setups. Microsoft’s Azure Arc, which facilitates cloud migrations, saw a 140% year-over-year increase in customers. Additionally, Microsoft’s unique offering as the only other cloud provider running Oracle’s database services simplifies the migration of on-premises Oracle databases to the cloud, benefiting customers like PepsiCo and Vodafone.

The focus on artificial intelligence

Beyond their cloud services, both Google and Microsoft are intensifying their efforts in the field of artificial intelligence. Sundar Pichai highlighted Google’s advancements, particularly in its Bard offering, which serves as a direct interface to a conversational LLM (Language Model). Bard has evolved to integrate with various Google apps and services, enhancing its relevance and utility. Google is also venturing into personal assistant technologies powered by generative AI, aiming to provide users with innovative ways to interact through text, voice, and images.

Looking ahead to 2024, Pichai emphasized Google’s commitment to building the next generation of its Vertex Machine Learning platform, Gemini. This platform is designed to be multi-modal, highly efficient, and equipped with API integrations. It aims to serve as a foundation for future innovations, promising a journey of continuous improvement.

On the Microsoft front, Satya Nadella boasted about Microsoft’s expansive footprint in AI services, highlighting their broad availability across regions. Azure AI provides access to frontier models from various sources, including OpenAI and Meta, enabling organizations to develop their AI applications tailored to specific needs. Microsoft’s differentiation in AI services is evident with over 18,000 organizations using Azure OpenAI services, a number that continues to grow.

The recent financial reports from Google and Microsoft showcase distinct performances in the cloud services sector. While Google Cloud experienced a slowdown in growth, Microsoft’s cloud division continued to surge ahead. Both tech giants are heavily investing in the future of artificial intelligence, with Google emphasizing enhancements to its Bard offering and Microsoft extending its reach in AI services.

As we move into 2024, the competition between these tech giants is expected to intensify, driven not only by cloud services but also by innovations in AI. These developments promise to reshape the technological landscape and offer users new and improved ways to interact with the digital world.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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John Palmer

John Palmer is an enthusiastic crypto writer with an interest in Bitcoin, Blockchain, and technical analysis. With a focus on daily market analysis, his research helps traders and investors alike. His particular interest in digital wallets and blockchain aids his audience.

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