Celebrating its birthday Dominos giveaway includes Bitcoin payments and fiat cash payments to the customers in France.
Dominos Pizza has a set up a new competition in celebration of its 30th birthday powered by Tessi: European Digital Services Company.
Customers can become a part of this competition by ordering a pizza from Domino’s online, as set in the rules.
A name shall be drawn from the list of competitors in a month who will become the owner of one hundred and ten-thousand dollars ($110,000) in Euros or Bitcoins (BTCs) granted by Domino’s Pizza. The nature of the Dominos giveaway gift shall be decided by the winner; crypto or fiat cash.
Dominos giveaway is good for crypto adoption
In any case, the value of Bitcoin has roughly gone up to one-hundred and two ($102) million and rising; and this competition sounds like a collaborated marketing strategy.
This isn’t the first time pizza has drawn links with cryptocurrency. The relationship of Bitcoin and pizza go way back to May 2010 when Lazlo Hanyecz traded ten thousand Bitcoins for two large Papa John pizzas. This is considered the first-ever crypto-transaction in the guise of online shopping.
Since May 2010 the journey of cryptocurrency and pizza has only gone uphill. L.N. pizza, an internet-based application, was launched by a crypto start-up named Fold at the beginning of this year.
This widened the horizons of online transactions with the use of cryptocurrency, i.e. ordering Domino’s Pizza via the Bitcoin Lightning Network (L.N.). The marketing strategies of Fold do not cease here for the company aims to lure ever bigger fish into its traps like Dunkin’ Donuts, Target, Whole Foods, and various companies of the kind.