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Ubisoft Shifts Focus Away from VR Following Disappointing Sales of Assassin’s Creed Nexus VR

TL;DR

  • After Assassin’s Creed Nexus VR sales flop, Ubisoft won’t invest more in VR.
  • CEO Guillemot says VR needs to grow more before they’ll invest again.
  • Ubisoft instead focuses on upcoming games like Assassin’s Creed, Codename Red, and Star Wars Outlaws.

In a conference call addressing Ubisoft’s Q3 earnings, Guillemot expressed the company’s decision to scale back on VR investments due to the niche nature of the market and the underperformance of Assassin’s Creed Nexus VR. 

Despite high hopes for the Meta Quest exclusive title, which allowed players to embody iconic protagonists from the Assassin’s Creed series, including Ezio, Kassandra, and Connor, sales fell below expectations.

Sales fall short of expectations

Guillemot acknowledged that while Assassin’s Creed Nexus VR achieved modest success, it failed to meet anticipated sales figures. He revealed that the game “did okay” but fell short of the company’s projections. This outcome has prompted Ubisoft to reconsider its VR strategy, opting not to allocate additional resources to the platform for the foreseeable future.

The disappointment stemming from Assassin’s Creed Nexus VR’s performance has led Ubisoft to reassess its priorities for the upcoming fiscal year. Despite initially having faith in the potential of VR gaming, the company now views the market as requiring further development before substantial investments can be justified.

Focus shifts to the promising 2025 line-up

Ubisoft remains optimistic about its prospects for the fiscal year 2025. The company’s press release highlights a promising line-up of upcoming titles, including the highly anticipated release of Assassin’s Creed Codename Red, set in feudal Japan. Additionally, gamers can anticipate the launch of Star Wars Outlaws, an open-world adventure set to debut later this year.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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Benson Mawira

Benson is a blockchain reporter who has delved into industry news, on-chain analysis, non-fungible tokens (NFTs), Artificial Intelligence (AI), etc.His area of expertise is the cryptocurrency markets, fundamental and technical analysis.With his insightful coverage of everything in Financial Technologies, Benson has garnered a global readership.

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