X is pushing deeper into financial territory, turning its social feed into a live trading surface as its new Cashtags feature scales rapidly. Early data from the rollout suggests the experiment is already moving real money at internet scale.
According to X’s Head of Product, Nikita Bier, the Cashtags pilot has generated an estimated $1 billion in global trading volume within days of launch, signaling strong prior user engagement in trading stocks and crypto assets directly in the app.
Ideally, Cashtags integrates stock and crypto market information directly into timelines for iPhone users in the U.S. and Canada. Its development is consistent with Elon Musk’s plan to build X into a super app. Cashtags let users tap symbols like $BTC, $ETH, or $AAPL to instantly access live price charts, related posts, and market discussions.
The feature is designed to collapse the gap between “seeing” and “trading.” Instead of switching between apps, users now encounter financial data embedded directly within posts and conversations.
Bier says they planned to build financial tools
Before launching Cashtags, Bier had asserted that crypto had struggled over the past year and floated the idea of launching a feature to improve it. Although at the time he insisted that X only intended to build financial tools rather than act like a brokerage.
Later, when introducing Cashtags, he explained that entering a Cashtag on X would trigger suggested matches for stocks and cryptocurrencies, making it easier to select the intended asset. He added that when users click a Cashtag, they can view discussions and a price chart without leaving X, further contending, “Cashtags are just the first step in our commitment to be the best destination for the finance and crypto community.”
So far, according to The Kobeissi Letter, daily U.S. trading volumes have reached $1 trillion, with roughly a quarter of that influenced by social media discussions and analysis. “That’s $250B+ in daily trading volume. We are bullish on Finance X,” it added. Cashtags has now fueled an estimated $1 billion in trading activity.
Just last month, Musk also announced that X Money, a wallet for peer-to-peer transfers, will begin early public rollout in April. For now, it’s unknown if X Money will facilitate crypto transactions, but doing so would seem like a natural progression. Mizuho analysts have warned that regulatory hurdles may complicate plans for X Money’s digital asset offerings, even with the new Cashtags feature, as traders bet against a near-term launch. Wagers on Polymarket only give Musk a 46% chance of hitting that April 30 deadline.
Senator Elizabeth Warren also stated that the planned payment system presents significant consumer, financial, and security risks that require swift action from Congress. She added that achieving a 6% APY might compel X to pursue riskier investment options, as it would outpace the Federal Reserve’s current rates.
X has partnered with Wealthsimple, a Canadian brokerage firm
X also announced a test integration with Wealthsimple, a Canadian brokerage, enabling in-app trading of assets on X. Wealthsimple explained that users can select a ticker to view market data and then proceed to their accounts to complete a transaction.
However, this X partnership arrives as Wealthsimple deepens its push into day trading and prediction markets, which remain controversial in futures trading. Ontario regulators decided last month to allow the company into prediction markets, where Canadians can now bet on economic conditions, climate change, and financial metrics.
More recently, Wealthsimple’s co-founder and chief product officer, Brett Huneycutt, portrayed the integration as a bridge that turns investment discussions on X into instant trading opportunities. Additionally, to address some critics’ concerns about the partnership, Victoria Belton, a communications specialist at Wealthsimple, clarified that the integration does not give X access to Wealthsimple user data, and trading remains fully on Wealthsimple’s platform.
