Bybit establishes new B2B unit to expand institutional adoption of digital assets

In this post:

• Bybit has announced the launch of a business-to-business unit (BBU) to serve institutional and enterprise clients. 
• Yoyee Wang has been appointed as the head of the BBU, having a combined experience from traditional finance and crypto. 
• The BBU will provide custody, settlement, tokenized products, and digital treasury solutions services. 

Today, Bybit announced a business-to-business unit (BBU), a new division aimed at strengthening institutional adoption of digital assets. The BBU will provide custody, settlement, tokenized products, and digital treasury solutions. 

The crypto exchange firm revealed that the launch is critical to the current evolving institutional requirements. It noted that traditional investors are showing increased interest in digital assets and are looking for solutions that reflect capital efficiency and risk management standards in TradFi, alongside opening up opportunities that are unique to blockchain. The exchange platform added that it’s positioned to deliver such solutions by connecting frameworks that meet institutional expectations and regulatory best practices.

Bybit’s BBU to enable tokenized treasury and custody

Bybit, a Dubai-based crypto exchange firm, highlighted the main areas of focus, including off-exchange custody and triparty settlement models. It noted that such capabilities allow institutions to keep assets with trusted custodians such as banks and maintain a live trading credit.  

The crypto exchange revealed that the focus areas highlighted reduce counterparty risk and have become a standard in institutional infrastructure. It also confirmed that it’s building custody and settlement frameworks to meet those requirements and close on existing gaps in the market. 

In the company statement, the crypto exchange firm highlighted the increasing role of real-world assets (RWAs) as collateral and investment products for institutions. The firm noted that clients are seeking opportunities to pledge tokenized money market funds, Treasury bills, and other receivables as collateral rather than leaving capital idle. The Dubai-based crypto exchange also noted that institutions need direct access to compliant tokenized issuances distributed across established and trusted platforms. 

The Dubai-based exchange platform said that BBU will deliver programs that allow clients to pledge tokenized assets for margin and trading credit while also creating a two-way pipeline for tokenized products. The pipelines are aimed at connecting Web3  clients who seek access to TradFi products with corporates exploring digital asset strategies as they enter the market.

The BBU will also deliver a Digital Treasury Asset (DTA) solution that supports traditional companies in allocating portions of their corporate treasury into crypto. The focus will be on security, compliance, and yield optimization. Bybit described the plan as a complete institutional loop that connects custody, liquidity, and yield for clients moving between traditional and digital markets. 

Bybit appoints Yoyee wang as head of the BBU

The exchange firm has also appointed Yoyee Wang as the head of BBU, bringing more than a decade of experience across North America, Asia, and Europe. Wang joined Bybit in 2021 and held several positions, including the Global Head of Treasury and Asset Management, where she managed portfolio strategies and the company’s liquidity framework. She also worked at the Royal Bank of Canada as a trading risk analyst and portfolio manager. 

“Institutions are looking for trusted partners who understand both the rigor of traditional finance and the innovation of crypto. At Bybit, we are building a complete business loop that integrates custody, liquidity, and yield, giving our clients not just market access but a strategic edge in this new era.”

• Yoyee Wang, Head of BBU

Bybit reiterated that the establishment is committed to accelerating the institutional adoption of digital assets.

According to CoinMarketCap data, the Dubai exchange firm is ranked second among crypto exchanges worldwide in volume today, with $3,409,300,627. It has approximately $8 billion in total assets. Bitcoin leads in token allocation with 65.28%, followed by USDT with 8.65% allocation.