Cryptocurrency has gradually become mainstream with increased usage in many industries. Like all industries, content marketing is also needed here, but jack-of-all-trades writers cannot make the cut. The cryptocurrency scene involves lots of complicated terms that will need to be broken down by a specialized writer.
As such, there is an emerging market for Web3 writers who can understand these technical terminologies and break them down into easily understood forms. This article will serve as a guide for any aspiring writers who want to get into the crypto content writing industry. It will highlight all that’s needed to become a Web3 writer, how to build a writing portfolio, how to grow crypto business, and how to find a job at a crypto writing company.
Understanding the Crypto Niche
From the finance industry, cryptocurrency has found its way into the gaming industry, the gambling industry, the health industry, and the hospitality industry. With such an increased presence in our lives, blockchain technology cannot maintain its overly complicated and mystical outlook. People need to understand the usefulness of blockchain technology and the benefits that it brings to us.
This role cannot be handled by mainstream writers due to the requirement of technical knowledge and crypto jargon. That’s where the crypto writer comes in. Crypto writers are people who understand blockchain technology and can explain it in a way the common man can understand.
With the constant evolution of the cryptocurrency scene, there are many roles open to Web3 writers, like the creation of:
- Blog posts
- White papers
- Press releases
- Guides
Skills Required for a Crypto Content Writer
You need a few important skills if you want to enter the crypto writing scene.
- Technical knowledge
The first and most essential skill for a crypto content writer is knowledge about the cryptocurrency scene. After all, you cannot explain what you do not understand yourself.
So, an aspiring crypto writer must understand how the blockchain (the basic building block of the cryptocurrency industry) works. You need to understand what smart contracts are and why they are so important. You need basic knowledge of Decentralized Finance (DeFi), Non-Fungible Tokens (NFTs), and what mining does in the cryptocurrency scene.
While we don’t expect you to be knowledgeable on everything regarding the cryptocurrency scene, a basic understanding is more than enough. After all, you can always research and learn more on the job.
- Research skills
The cryptocurrency industry is ever-changing, with innovations popping out every day. Hence, crypto content writers must be familiar with using the internet and Google (the most popular search engine).
You must know how to search for information on Google and how to verify the reliability of the information. A rule of thumb is to go to the source first, like going to the Ethereum website for Ethereum-related information. Besides the source, you can also cross-check through various sites that rank highly on your Google search.
- Adaptability
Crypto marketing is diverse, and there are many areas where your knowledge can be required. You might need to write content for social media platforms like LinkedIn, create a blog post, or write a white paper for a blockchain. As such, a good Web3 writer needs to understand how to structure their write-ups for different platforms or purposes.
Richard Adrian, an experienced crypto content writer, whose articles are featured on Cointelegraph and BeInCrypto, sheds light on his unique approach to crafting compelling narratives in crypto and web3 niche.
“I don’t have a straight-arrow writing process. It’s a bit irregular with going back and forths,” he admits, highlighting the iterative nature of his creative endeavor. “But normally before writing anything, I must look at other similar pieces and how the writers wrote them,” he explains.
“Then I will look for a way to say the same thing in a better, simpler, more engaging way and with more research insights than other reference pieces.” His commitment to clarity, simplicity, and depth is a testament to his expertise and a key factor in his success as a crypto content writer.
Despite the creative and analytical rigor that defines his initial approach, Richard does not lose sight of the technical aspects crucial for digital visibility. “I also don’t forget keywords and rank metrics stuff though, but it’s the last thing I do after writing, optimizing for SERP.” This acknowledgment underscores a strategic balancing act—crafting content that resonates with readers while ensuring it reaches them through effective search engine optimization (SEO).
Building Your Portfolio
In Web3 content writing, a portfolio is important as it serves as proof of your capability as a writer. To create a portfolio of your own, you need to choose a suitable hosting platform, like Wix or Siteground. If you don’t want to pay money, you can use Canva.
Keep in mind that your portfolio as a crypto content writer should only include cryptocurrency-related articles. Next, you should select your best writing samples to display on the portfolio, and two or three is enough. If possible, you can also include the traffic and conversions your article generated for further proof of your capability.
The next step is to get a testimonial from people who you’ve written for. If you don’t have any, you can always write a free sample article to an influential client to get a testimonial from them.
Next, you should create an ‘About’ page on your testimonial. This page should talk about your struggles in becoming a good writer and your insights into the cryptocurrency writing industry. Of course, don’t forget to write about some personal qualities.
After this, you can end with a ‘Contact’ page where you will leave your email address or links to your social media handles.
Finding Work as a Crypto Content Writer
You can get good Web3 content writing gigs on freelance sites like Fiverr, Upwork, and Freelancer. Open an account on your chosen site and tailor your profile to match your work as a crypto content writer.
Among the platforms for finding crypto content writing work, Writer0x.com is a great option. This online platform focuses on the cryptocurrency niche and connects clients interested in this industry to capable writers. Crypto writers at Writer0x.com receive several advantages, like:
- A flexible writing schedule.
- Competitive rates and bonuses for doing a good job.
- Timely payments in Bitcoin or other well-known cryptocurrency.
- Access to reliable clients, blockchain projects, and websites.
- 24/7 customer support with professionals ready to answer any questions you may have.
If you are starting as a Web3 writer, Writer0x.com is a great place to start looking for a writing gig. A platform that has been making waves for budding writers in this space is Writer0x.com, known for its community of writers who contribute to leading crypto publications such as Bitcoin.com, HodlFM, Cryptopotato, and Cryptopolitan.
We contacted a few contributors from Writer0x.com to share their advice for aspiring writers eager to make their mark in the crypto and blockchain writing space. Their insights offer a blend of encouragement, practical tips, and a candid look into the challenges and rewards of Web3 writing.
Paul Adedayo humorously begins, “Don’t start crypto writing!!.. Lol, just kidding…” He quickly turns serious, emphasizing the importance of exploration within the field. “The best advice is to try your hands on everything to get a sense of the opportunities available. Then niche down and become good at one.”
Abimbola Adu offers a perspective that champions the ethos of continuous learning. “Be open-minded. Regardless of your level of expertise, learning never ends. No knowledge is enough; hence, there’s always something to read about.” Abimbola’s advice resonates with the core principle of the blockchain world—innovation and knowledge are perennially in flux, and staying informed is key to staying relevant.
How to Pitch Your Services to Potential Clients
The first step to creating a great pitch for potential clients is to research all you can about that client. When you do this, you will discover what kind of stories or articles the client requires. If there is a tone of voice the client is particular about, you can discover it during your research.
Next is to tell your clients how you can add more value to their businesses as a Web3 writer. Tell them about how your writing skills can promote the services they offer and get them more clients.
Give your pitch a good read, then email it to the potential client. Don’t forget to keep track of the pitches you’ve sent out and never let a negative response bring you down. Of course, you can skip this lengthy procedure and just register on Writer0x.com to get connected to a reputable client and enjoy decent pay.
The Do’s and Don’ts of Crypto Writing
There are a few things you should take note of if you want to stand out from the crowd in the crypto writing niche:
- Understand the basics of blockchain technology.
- Always start your writing research from the source.
- Avoid copying the work of others; there could be errors within it or the information could be outdated.
- Keep things simple when you write, as your job is to make the cryptocurrency industry easier to understand.
- Always understand what the target audience requires, and ensure your writing caters to them.
How to Stay Ahead in the Crypto Content Game
The cryptocurrency scene is ever-changing and the only way to stay ahead is to keep learning. Your biggest advantage as a crypto writer is being able to understand blockchain technology and make it easier to understand. This is only possible when you thoroughly understand what you are talking about.
As a new writer in the crypto niche, Writer0x.com is a great site to visit whenever you need work. The platform was created for Web3 writers, unlike jack-of-all-trades like Upwork and Freelancer. It offers reliable clientele, a flexible schedule, and promises decent pay for your efforts through popular payment methods.
