After the sports industry, now its time for blockchain in fashion. The famous Sarah Regensburger fashion line has chosen Vechain to improve its supply chain processes. The collaboration uses blockchain-based supply chain solutions to boost traceability and efficiency of product delivery.
The fashion industry, just like many others, has chosen to join the blockchain revolution in a bid to introduce more transparency in their processes. The latest name to join is Sarah Regensburger that has joined hands with Vechain to streamline their distribution operations and design processes. Vechain is based in Singapore and offers various ‘distributed ledger technology’ (DLT) solutions to its clients.
Blockchain in fashion industry can become huge
According to the announcement, the owner of Sarah Regensburger deploys Vechain after it was mighty impressed with the potential offered by blockchain. Consequently, they decided to implement Vechain’s solutions in their distribution operations to boost transparency in the handmade garments division and ensure that the customers are aware of their cloth designing and supply-chain process.
She was absolutely amazed about the vision of VeChain and the possibities they offer.
She teamed up with @_DiNeocleous and together they created something special…https://t.co/4XHpGm8cCX $VET #VeChain @vechainofficial #SarahRegensburger #ParisFashionWeek #Sustainability pic.twitter.com/Gw8JmF6CS0
— Mike Ⓥ 🖖🏻 (@mikefrancesc0) February 28, 2020
The blockchain in fashion collaboration will help companies interact more openly with their retail customers and also the supply chain partners and other participants crucial to the final product delivery.
The Vechain blockchain protocol has already been applied by Sarah Regensburger in their other process. The brand will give a detailed live demonstration of its latest blockchain features at the upcoming Paris Fashion Week. Interestingly, Paris Fashion Week is known to demonstrate the best handmade fashion work in the industry.
Blockchain enters the fashion industry
Historically, the fashion industry has faced backlash over how they operate, employ cheap labor to cut costs, and overpricing. Now, blockchain in fashion aims to bring more transparency and traceability by optimizing their end-to-end processes. The nefarious elements can be weeded out to ensure legitimate goods reach the customers.
The luxury goods market is known to suffer from fakes. Blockchain-based Vechain solutions can make sure high-end goods do not suffer from plagiarism. Fragmented and unaccountable supply chains often lead to authenticity issues. Now, such industry inefficiency can be addressed using blockchain in fashion, which is immune to such fakery.
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