– Netflix streaming service to introduce ads to the platform – Netflix may ban crypto ads on its platform – The subscription tier will be cheaper to accommodate ads to boost revenue
Netflix has struggled with its declining revenue model, prompting it to incorporate general ads, excluding crypto ads. The platform announced a planned cheaper subscription model that would feature ads. The developments came after it announced that it would not allow multiple devices to connect to one account to curb account sharing among households.
The streaming platform has received backlash from its users, threatening to boycott it and stop paying for subscriptions should they limit the accounts to a single device at a time. In response, the Netflix team announced the planned inclusion of adverts on its platform in a bid to combat the declining revenue. However, it has featured a piece of controversial news for crypto users. Netflix has categorically distanced itself from crypto ads.
Ideally, the restriction set by Netflix could only limit their ad revenue potential. The crypto industry has continued to grow massively over the years. Following the reports, it is also likely that the Netflix platform will restrict several other ad types, such as political ads, ads focusing on children, pharmaceutical ads, and gambling ads.
Undoubtedly, the Netflix streaming platform has a more extensive international reach, and accepting crypto advertisements could boost the overall adoption and interaction with crypto worldwide. However, the restriction on crypto ads does not negatively affect the crypto ecosystem.
Crypto companies have increased their marketing budgets over the past years as the industry continues to grow and competition intensifies. The crypto ads ban on Netflix may limit their revenue potential in Australia and other geographical regions with strict regulations on crypto. However, it is unlikely that the ban would negatively impact the entire crypto ecosystem.