Starbucks announces the death of its NFT rewards venture
Starbucks recently made headlines not for its seasonal lattes but for pulling the plug on its digital collectible venture. The coffee giant’s journey into the world of non-fungible tokens (NFTs), dubbed the “Odyssey Beta program,” has officially been ground to a halt. This program, which kicked off with much fanfare, allowed loyal java aficionados to […]
Starbucks ends NFT program, shifts focus amid Web3 evolution
Starbucks Corporation has announced the conclusion of its pioneering Odyssey Beta program, which allowed customers to earn and trade digital collectible stamps known as non-fungible tokens (NFTs). The program, launched in November 2022, enabled users to participate in coffee-themed games and challenges, earning digital stamps that could unlock various benefits and interactive experiences. Transition and […]
Starbucks struggles in NFT market: First store collection fails to sell out
Starbucks’ most recent NFT collection, the Starbucks First Store Collection, failed to sell out, leaving a bitter taste for the company that first opened its doors in Seattle 52 years ago. Of the 5,000 NFTs available for purchase at $100 each, only 4,579 were sold, according to data from Nifty Gateway, Starbucks’ NFT marketplace partner. […]
Starbucks introduces a new NFT collection on Polygon network
The global coffeehouse giant, Starbucks, is set to unveil its latest NFT collection, “The Starbucks First Store Collection,” on the Polygon network. This new collection pays tribute to the company’s inaugural store, established in 1971 at Seattle’s iconic Pike Place Market. Starbucks emphasizes the historical and sentimental value of its first store in its Nifty […]
Starbucks announces creation of digital ‘third place’ in Web 3
The creation of the digital space has created opportunities for big corporate firms to find unique opportunities to enhance their interaction with their customers and Starbucks has taken an initiative in this regard. The creation of social media has helped them work on improved relationships with their customers, but Web 3 will be a revolutionary […]
